characteristics of the Loog Guitar. It comes
unassembled in kits and has just three
strings, with assembly and playing instructions available online. Cigar box guitars were
an inevitable reference. In my eyes, cigar box
guitars offer a very real do-it-yourself experience. I thought it would be stupid to compete
with that because the plan was to bring innovation to the children’s guitars category, not
to copy an already amazing instrument.
Because I’m not a trained designer, I
knew I had to team up with someone who
could bring my ideas from napkin drawings
to proper CAD plans, and I found the ideal
partners in Lucía Guidali, Agustín Menini, and
Carlo Nicola — three industrial designers
from Uruguay, my home country, who work
together under the name of Colectivo Disán.
They had no experience in building guitars,
but they’re very talented and had experience
designing children’s products and working
with sustainable woods. It ended up being a
ten-month collaboration process, and after
countless design iterations, we finally arrived
at what you now see on loogguitars.com.
Along the way we brought a luthier into the
process, the talented Ariel Ameijenda, who
helped us adjust a few design decisions: to
make sure the guitar tuned correctly and that
the neck would support the right amount of
pressure, and to address other technicalities.
Instead, I took more inspiration from the
LikeABike kids’ bicycle ( likeabikeusa.com).
Fernando Blanco (right)
I wanted to make a line of guitars that had
an elegant, minimal design and were made
of sustainable woods. I made the decision to
scale back the DIY factor and make Loogs
extremely simple to build. Something that
could be done in 15 minutes and didn’t involve
glue or sandpaper: just screw a few parts
together and that’s it.
CONCEPT TO CREATION
; (Opposite) Loog Guitars founder Rafael Atijas
assembling a guitar kit.
; (Left) Atijas’ notepad with early sketches.
; (Right) Assembled Loog I guitar with swappable
pickguard, on a cardboard Loog stand.
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