Maker MANUFACTURE YOUR PROJECT
4X R. 173
- 15 DRAFT
4X R. 149
MA JLG 09/09/04
JLG 10/28/04 MA
MA JLG 01/16/05
APPROVAL DWN DATE
MA 08/26/04 JLG
4X . 157
+ 1 DRAFT
4X .064-.001 +.003
- 1 DRAFT
.004 C R. 108
+ 1 DRAFT
+ 1 DRAFT
SCALE 2 : 1
- 1 DRAF T
SCALE 2 : 1
NO TES: UNLESS OTHER WISE SPECIDIED
1. USE ELECTRONIC CAD FILE 100003 FOR MOLD CONSTRUC TION.
2. OU TSIDE SURFACES TO BE FINISHED PER MOLD TECH FINISH - MT-11010 .
3. PART SHALL BE FREE OF ALL FLASH AND SURFACE IMPERFECTION.
4. EJECTOR PIN LOCATIONS TO BE APPROVED B Y CONFIELD ELECTRONICS.
5. GA TE VESTIGE SHALL BE APPROVED BY CORNFIELD ELEC TRONICS.
6. DRAF T ANGLES - DEFINA TION:
PLUS ( +) DRAF T ADD MASS AND MINUS ( -) DRAF T REMOVE MASS
7. ALL UNSPECIFIED FILLE T RADIUS TO BE .015 MAX & CORNER RADIUS TO
BE .010 MAX.
8. USE CORNFIELD ELEC TRONICS AR TWORK P/N 100007 FOR LOGO,
PRODUCT I. D. AND PA TEN T INFORMA TION. PLACE IN APPROX AREA
SHOWN ON SHEE T 2 OF THIS DRAWING. AREA INSIDE PERIMETER TO
BE DEPRESSED .010 AND THE BLACK CHARACTERS TO BE RAISED .010 MAX.
THE AREA APPROX 1. 28 X 1.05 LOGO PERIMETER SHALL BE A
ADDED LOGO RECESS DETAIL AND DIMENSIONSB
C REVISED .064 DIA 4X WAS .066
ADD DASH -003 TO -008 D A
.01 . 5 32
DO NOT SCALE DRAWING
DIMENSIONS ARE IN INCHES.
UNLESS OTHERWISE SPECIFIED
SIZE DRAWING NO:
SCALE: FILENAME: CAD
572 HILL STEET #PENTHOUSE
SAN FRANCISCO, CA 94114
JL GUERINI DATE
JL GUERINI DA TE
COLOR: SEE TABLE
BO TTOM HOUSING
TV B GONE
Tel: 415/ 377-5993
INITIAL RELEASE A
PART PANTONE COLOR MODEL T YPE
100003-001 Pantone Black U BLACK North American
100003-002 Pantone PMS 432U DARK GRAY European
100003-003 TBD TRANSPARENTRED North American/European
100003-004 TBD TRANSPARENTGREEN North American/European
100003-005 TBD TRANSPARENTBLUE North American/European
100003-006 TBD TRANSPARENTPURPLE North American/European
100003-007 TBD TRANSPARENTORANGE North American/European
100003-008 TBD TRANSPARENTCLEAR North American/European
and my cost per unit was a few dollars,
then I’d make a bunch of dollars per unit.
Seems reasonable. But if you have a popular product, you need lots of help. And you
have to pay your help.
And if a store wants to buy your product,
then you have to sell to them for about
half the retail price. There are many larger
stores that prefer to buy from distributors,
and the distributors need to make money.
I chose to accept credit cards online,
which meant I needed a credit card processing company, who, along with PayPal
and Google Checkout, all took a cut.
Oh, and then there’s the cost of hiring a
company that answers phones for wholesale customers’ orders and sends these
larger orders to my fulfillment center.
With all my hard work, I was barely
breaking even. I had to raise the retail price
Then I learned a lesson in retailing: the
retail price should be set at five to six times
your manufacturing cost!
Website — You need a website, of course.
Make it look good! You’ll need an online
shopping cart to sell your product. These
can be purchased, or you can program
your own, as I did. Make it easy to navigate
to the Buy page, and simple to go through
the buying process.
Order fulfillment — When customers
place orders, you need to get your product
to them. This is not trivial! You could fill a
few orders a week yourself. But imagine
receiving more than 20,000 orders in the
first several weeks, as happened to me.
I had a wonderful problem on my hands.
Luckily for me, my friends hired their
friends to stuff mailers with TV-B-Gones,
label them, print and apply postage, fill out
customs forms — it was an international
business from the start — and get everything to the post office, working like crazy
day and night. This was stressful!
Fortunately, fulfillment houses exist to
perform this task. As with your CM, you
36 Make: makezine.com/26