Maker

D _APIS_PA_LP_EPEARING Remove the logo from an iBook.

By Tom Owad

“I am writing a book/TV documentary for Canongate and the BBC called Bonfire of the Brands. The short story is that I am attempting to overcome my addiction to brands by burning all my branded stuff on a great bonfire on 17th September 2006. Afterwards, I will be attempting to live a life brand-free.”

This was the introduction to an email I received from Neil Boorman last August. It continued, “I have allowed myself one luxury which will be spared from the fire, which is my iBook. But to keep it, I must

de-brand the thing, which is why I’m contacting you.”

There’s a particular problem with removing the iBook’s Apple logo: it leaves an Apple-shaped hole. To circumvent this problem, I considered a number of techniques, from molding an entirely new lid, to simply covering the Apple with a big white sticker. Ultimately, I decided the best way was to cut out the logo on a milling machine, then mill a replacement piece out of another lid. I called PreOwned Electronics and ordered a stack of grade B iBook lids to experiment on, then headed down to the

Photography by Tom Owad

38 Make: Volume 09