Why bother paying for
advertising when you can
drive around and broadcast
Big sights and sounds hit the streets.
By Ethan O’Toole
Some time ago, I had an idea for a project that
would lend itself well to marketing applications.
I had previously created a few local websites
and needed to promote them. After contacting
the traditional media (newspaper, radio, TV,
etc.) for advertising rates, I came to the conclusion that I could probably get more bang for my
buck with something original. It was time to
build “The Truck.”
Photography by Joe Legeckis
First, I needed a suitable vehicle. After looking at
a few different models, I stumbled across ex-U.S.
Postal Service trucks on the surplus market.
These trucks are based on the 1987 Chevy P- 30
chassis, which is used by a number of work/
utility vehicles and RVs. Of all the step vans, it is
definitely my favorite in terms of the body style.
It’s not too large, and it’s fun to drive.
I tested various materials for rear projection,
settling on translucent plexiglass with a matte
texture on one side. The size of plexiglass
sheets from the local plastics vendor set the
limits on the screen size, so I ended up with
a piece measuring 6' wide by 4' high, or 54"
diagonal. That doesn’t sound very large for an
outdoor display, but it fits the truck well and is
very impressive in person.
The first step to mounting the screen was to
cut a hole out of the side of the van, which I accomplished (after many sweaty hours) with an
angle grinder (the Dremel just couldn’t hack this