Toys are big business on eBay, raking in nearly $1.4 billion
annual sales worldwide.* The Toys & Hobbies category is the
ninth largest on eBay. In the fourth quarter of 2004, radio-controlled toys was the third largest subcategory in the
Toys & Hobbies category in the U.S.
MARKE TSHARE: Cars and trucks make up nearly
three-fifths of the RC toy market on eBay in Q4 2004.
PERCENTAGE GROWTH RATE BY WEEK
October November December 2004
This graph shows the percentage growth rate in successful
listings week-over-week for RC Toys in the fourth quarter
(scale shows highest week equals 100.) Note the obvious
build-up toward Christmas. 72% of the listings are auctions; 58% of them succeed. 15% of the items are listed at
a fixed price and 40% succeed. RC aircraft accounts for
nearly a third of the sales with four airplanes listed for every
helicopter. 66% of helicopter listings succeed compared to
60% for airplanes.
TAKING OFF: The Raptor
30 V2 Gas/Nitro is the
most popular RC helicopter. Made by Thunder
Tiger, it is approximately
4 feet long and can cost
as much as $3,500 fully
The most expensive
item in the RC Toys
subcategory was a
that was specially
equipped for aerial
It did not sell.
PROFILE: RAPTOR 30
AVERAGE UNIT PRICE
RAPTOR 30 OCTOBER
AVG PRICE $447
LOW/HIGH PRICE $150/$1, 275
TOTAL LISTINGS 91
SUCCESS RATE 76%
SALES FOR ASSEMBLED UNITS Listings
include parts and supplies as well as kits and completely
assembled units. Separating listings for “assembled” units
provides a more accurate reading of prices. This chart
shows the percentage of sales for assembled units by
type. Helicopter listings were up in December to 2, 287
from and average of 945 for the two months previous. On
average, 3,744 airplanes were listed each month in Q4.
This table shows the price and availability of Raptor 30
units and accessories over a three-month period. Note
that required components such as transmitters and
gyros may not be included with the item. One seller
who spent $1, 500 on his Raptor 30 and its equipment
said, “I don’t have the time to fly, so my loss is your
Source: Marketplace research by terapeak.com.
Thank you to Chris Smith of Terapeak for assistance.
*eBay Q4 Financial Report