Last spring, I took stock of my crafting supplies and was dismayed when I realized that they added up to components of a larger problem: the consumption of material objects. Although clean energy and organic agriculture are becoming more prevalent, material objects — whether purchased from a big box store or a craft supplier — are still engulfing landfills.
The current resurgence of craft has evolved into a fierce retreat from mass commercialism, resurrecting an urge to combine practicality with self-expression. The crafting community has already embraced the repurposing of products, but we can promote even more widespread changes to our advantage.
Instead of opposing mass production, let’s consider working creatively with corporate manufacturers to help plan a product’s life cycle. For example, imagine buying a shirt that includes instructions for turning it into a reusable shopping bag (see page 78). Freelance “upcycle consultants” can become valuable resources for companies, not only to help
make changes in product designs, but to execute these ideas later in the product’s life.
What’s more, community upcycle programs, spearheaded by craft groups, are potentially a key source of materials for small brands. Craft sellers can use existing websites and networks to publicize wish lists (and be specific — you’ll reap the rewards!). They can also offer incentives to buyers, such as discounts on handmade merchandise, or special perks at events. Overstock supplies could be resold or used to create project kits.
Along the same lines, craft brands can offer to take back their own wares for refurbishing, or for a discount on something new. They can consider how their products might be given a second life, and include those thoughts on the price tag. The ideas are endless! ×
Autumn Wiggins is head writer for Crafting a Green World ( craftingagreenworld.com), and is the “Strange Girl in Charge” of Strange Folk, an indie craft show near St. Louis, Mo.
» WHAT DO WE WANT?
DON’T JUST SETTLE FOR WHAT RETAIL SUPPLIES OFFER.
ASK FOR INNOVATION! HERE’S MY ECO-CRAFTER’S LIST OF DEMANDS:
» Organic, sustainable textiles and fibers
» Soy-based inks and dyes
» Natural pigments for homemade paint and dyes
» Recycled and ethically mined metal jewelry findings
» Biodegradable plastic components
» Tree-free paper from fibers, not forests
» Natural alternatives to petroleum products like polymer clay
» Beads made of natural and recycled materials
» Nontoxic adhesives and art mediums
» Handcrafted tools
» Locally produced supplies
» Less packaging, or compostable packaging
Illustration by Alison Kendall
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